An Elective Ultrasound Business Opens, the First of its Kind in Centre County

ultr soundSince 2005 Jennifer Miller dreamed of owning her own ultrasound business. At that time she lived in the York area and worked as a Registered Nurse. After registering with the American Registry for Diagnostic Medical Sonography she worked as an ultrasound technician and was able to work with families in a clinical setting. Jennifer noticed that even small things like a yawn or the cadence of baby’s heartbeat were a significant moment for parents to capture. She realized that the changing technology in this industry was making elective ultrasounds a reality for expecting parents and she decided that she wanted to explore owning her own ultrasound business.

Jennifer began working with the Susquehanna chapter of SCORE. She began intermittently meeting with a mentor and began to piece together her idea. After a few years of working on her business idea her husband accepted a new job in Centre County. She put her dream on hold while they moved and settled into Bellefonte, PA. Jennifer contacted the Central PA SCORE mentors to begin working with a mentor in Centre County. Her mentor referred her to the Penn State Small Business Development Center’s First Step of Starting a Business Seminar.

Jennifer reached out for assistance with the Penn State SBDC in February 2016. She was tasked from there to begin working on her business plan. She was also given market research on Centre County to determine how many births occur each month. She was able to use this research along with the binder she began creating years ago to complete a business plan. After the plan was written she was able to determine her startup costs, monthly costs and revenue projections with the help of the SBDC. Jennifer also found a company that would supply her with a machine, training, a website, and her initial supplies to get up and running as an elective ultrasound business. After finding a commercial rental property Jennifer then started reaching out to banks in the area and found one that would be able to finance her venture with no money down. She was able to file all of the necessary paperwork to form Hide & Seek Prenatal Peek and in April 2017 the SBDC held a Ribbon Cutting Ceremony for the new business. After families receive prenatal care through their primary physician, Hide and Seek Prenatal Peek provides them with a variety of ultrasound services, including gender reveals. The studio is set up to provide a very comfortable, inviting atmosphere, which is especially supportive for families who have had difficulties. “It’s a place of great healing,” she said. “It’s really a deeply bonding experience for the family.”