LinkedIn for Business Marketing

When: March 2, 2017, 11:00 am - 1:00 pm
Where: 200 Innovation Blvd, Suite 243, State College, PA, 16803
Cost: $0.00
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Social Media Brown Bag Learning Lunch – Bring your lunch and learn as you eat.

Learn how to tap in to the most powerful network and use it to target, track, interact, connect, brand, generate leads, and sell.

Overview:

  • prospecting and selling in the social age
  • understanding the LinkedIn network
  • profile basics – individual elements
  • professional branding and optimizing your profile
  • connecting basics – strategy, best practices, and tools
  • making your profile SEO–friendly
  • building your network: People searches – strategy, objectives, competitive, opportunity
  • leveraging your networks to drive sales

Cost: no-cost sponsored by eMarketing Learning Center (eMLC)

About the Speaker

Cathy von Birgelen is the director of the eMarketing Learning Center (eMLC), an initiative of the Ben Franklin Technology PArtnership. The eMLC develops professional development programs targeted to the business professional. Cathy’s expertise spans more than 25 years of demonstrated business experience in all functions including planning, analysis, marketing, and finance. Her focus in online business development and e-marketing efforts comes from more than 20 years of hands-on marketing for both large enterprises and start-up companies.

Don’t miss! Facebook Advertising Seminar – Thursday, March 23, 2017, Brad Groznik, Groznik PR.  Register now.

Registration

Registration is closed for this event. For any questions or changes, contact us at 814-863-4293 or sbdc@psu.edu.