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Managing Your Business on Google Search and Maps (Virtual)
Wednesday, September 23 at 9:00 AM
Penn State SBDC has partnered with digital marketing expert Joshua Miller to host “Managing Your Business on Google Search and Maps,” a virtual event on September 23, 2025, from 9:00 AM to 10:00 AM. Joshua has over two decades of experience working with small business owners throughout the United States, helping them take full advantage of digital tools and equipping them with the skills and resources needed to thrive in today’s competitive online marketplace.
Visibility on Google Search and Maps is paramount for business success in today’s digital landscape. Ensure your business is discoverable and provides accurate, up-to-date information to potential customers, regardless of the device they’re using. This workshop goes beyond the basics of setting up a simple profile. We’ll explore how a well-managed Google Business Profile can be a powerful tool for growth.
This session will empower you to:
- Establish Your Presence: Learn how to create or claim your Google Business Profile and optimize it for maximum visibility.
- Control Your Narrative: Understand how to effectively manage your business information across Google Search and Maps, ensuring consistency and accuracy.
- Unlock Growth Potential: Discover the full range of features within your Business Profile—beyond the basics—and learn how to leverage them to connect with potential customers, drive traffic, and boost your bottom line. We’ll delve into strategies for utilizing these features to enhance your online presence and achieve business growth.
This seminar is being offered exclusively to Center, Clinton, Lycoming, and Mifflin County businesses and economic partners.
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The First Steps to Small Business Success (2-Hr Hybrid Training)
Tuesday, September 9 at 9:30 AM
Join us for our monthly seminar/webinar designed for people who are thinking about starting a business or are in the early stages of starting. Our small business experts will share the key aspects of starting a business and help you determine if you’re ready to start a business. The First Step to Small Business Success is being offered as an in-person program with an online/streaming option.
Topics covered include:
Business structures
How to assess the feasibility of your business idea
Legal and tax implications of owning a business
How to develop a business plan
Funding options and how to compile a bank-ready financial package
How to market your product or service
Health and safety regulations that may apply to your business
Where to find other resources that may help you succeed
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The Digital Marketing Blueprint: Effective Strategies for Small Business - On Demand Sessions
All on demand registration links will be made available on June 16, 2025 and stay open until December 31, 2025
Session 1: Building a Strong and Memorable Small Business Brand
Session 2: Establishing a Compelling Virtual Presence
Session 3: Crafting a Winning Marketing Strategy
Session 4: Developing a Small Business Social Media Strategy
Session 5: Creating Engaging Social Media Content
Session 6: Designing Professional Marketing Materials with Canva
Session 7: Architecting a Business Website
Session 8: Constructing Effective Email Campaigns
Session 9: Producing Small Business Video Content
Session 10: Blogging
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SBA Online Learning Center
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